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Reading List – July 12, 2010
On July 12, 2010, my favorite marketing blogger April Dunford (@aprildunford) from rocketwatcher.com wrote the post ‘Vertical Marketing 101’ at her blog rocketwatcher.com/blog/: “[...] Sales Enablement...
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Jill Konrath on Closing the Gap between Marketing & Sales
On July 21, 2010 manticoretechnology.com/blog/ posted ‘Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales’: “[...] CD: What does marketing need to do to get...
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Reading List – July/August 2010
Not all written in July/August 2010 but discovered/read by me during that time frame: ‘Am I the only one not on board with aligning Sales & Marketing?’ by Maureen Blandford ‘When it comes to Social...
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Reading List – Middle of August 2010
“Been there, sold that” – Marketing to CMOs can be a tricky proposition, but a little listening and a lot of knowledge go a long way (Kate Maddox, BtoB Magazine; August 16, 2010) “Is Your Sales...
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Reading List – End of August 2010
“Forrester’s Santucci: Sales Enablement Defined” (Kathleen Schaub; August 23, 2010): “[...] more and more people touch customers along the demand chain. [...] extend Sales Enablement constituents to...
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Chief Listening Officer – Chief Listener – CLO
My job title explained by Advertising Age: ‘Chief Listeners’ Use Technology to Track, Sort Company Mentions Relatively New Role Is Becoming More Commonplace in Major Marketing Companies by Irina...
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Reading List – Beginning of September 2010
“Engage early with Senior Execs, or Lose the Deal” (Tom Pisello: The ROI Guy; May 13, 2010) “[...] Many salespeople are not armed today to adequately engage executives in the consultative strategy...
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Reading List – Middle of September 2010
“Forrester announces Sales Enablement Conference focused on Selling into the New Economy” (Tom Pisello; September 09, 2010) “Sales Enablement Efficiency?” (Tom Pisello; September 03, 2010)...
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The Importance of Content Marketing
The following is a guest post by Jared M. Wells from TSL Marketing: “The fourth Quarter is an interesting time for B2B Sales and Marketing professionals, you’re focused on closing the year with strong...
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Reading List – End of 2010
7 Simple Principles of a Successful B2B Marketing Strategy (Jean Gianfagna; August 25, 2010) http://www.npost.com/blog/2010/09/13/five-best-practices-for-sales-enablement/...
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Reading List
Predictions for 2011: The end of B2B Sales and Marketing as we know it? By Thomas Pisello. On 8 December, 2010. TribalknowledgeTV just published a review of Sales Enablement systems. I’m reading a lot...
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inability to get sales and marketing teams aligned around the right processes...
On July 21, 2011, IDC hosted a webinar entitled “Setting Your Sales Enablement Strategy”. In the invite for the webinar IDC revealed a very interesting number that really helps to put the financial...
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recent numbers to show the return on sales enablement software
On August 22, 2011, Forrester’s TJ Keitt pointed out… “…some key differences between Enterprise 2.0 users and the rest of the workforce: They’re your highest paid employees. Over half of this group...
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define a taxonomy of customer pain points and map your products and solutions...
One of my posts on the question “where Sales Enablement lives within an organization” got a comment requesting further clarification of the following graphic: The comment was asking where to find sales...
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Must read Sales Enablement tweets
In case you don’t follow me on twitter @pkralle and @SalesEnablement the following retweets might be of interest to you: Emely Abbey @EarlyStageNQE Companies with Mature Sales Enablement Programs...
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how you create and deliver a presentation that wins the sale
Communispond, along with their CEO Bill Rosenthal, have an interesting point of view on how to create a winning sales presentation. (Communispond provides communications skills training for...
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Solution for Sales on 7 key requirements for Sales Enablement platforms
Usually, I use the blue graphic by BizSphere AG to explain why the context, in which the content and contacts from marketing/sales/HR/training and other departments “live”, is multidimensional....
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Comment on the Sales Enablement market
Michael Fox of the former TribalKnowledge.tv / ThoughtActionGroup.com just commented the following on my work-in-progress list of players in the Sales Enablement market, which I just updated: “I...
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BizSphere includes new dashboard and multimedia functions in its Sales...
On April 24, 2012, BizSphere AG announced that it includes new dashboard and multimedia functions in its Sales Enablement Suite: Higher efficiency through focus on knowledge transfer and a more...
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Low cost sales enablement apps
Given my background in using Sales Enablement solutions inside large complex enterprises or helping enterprises with their Sales Enablement challenges, quick and light solutions for very small...
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